Running webinars is not as easy as we make it look, you know. There’s a lot that goes on behind the scenes.
First, we brainstorm ideas for sessions, then approach and secure suitable speakers. For this part, it definitely helps that we’re both practising translators and regulars at key industry events.
Our speakers are usually very experienced and knowledgeable in their areas, but we often work with them to help adapt their material for webinar format. We also run practice sessions so they feel 100% comfortable with the features of our webinar platform before the event itself. Speaking into a computer is not the same as speaking to a roomful of people, and it can take some getting used to.
Of course, we also let our colleagues know what’s coming up via our website and email newsletter. We use Twitter, LinkedIn and Facebook to scan for comments, suggestions and ideas for future training events. We respond to queries and requests, and issue receipts and invoices.
And we’re there on the day of the webinar itself, mainly in the background, making sure that everything runs smoothly. Answering questions, helping with technical issues, acting as the interface between our speaker and our audience of professional linguists who dial in from all over the world.
Afterwards, we email links, handouts, responses, and slides. We share the webinar recording for our attendees to download and review at their leisure.
And when it’s all over, we think about how we can do it all over again. Only better.
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